Piada Italian Street Food
Rewards Redesign
Problem
The current loyalty program is outdated and ineffective, leading to low customer engagement and poor retention rates. This project aims to revamp the loyalty program by incorporating modern technology, appealing rewards, and strategic marketing to enhance customer experience, increase engagement, and boost revenue.
Solution
To address these issues, there is a critical need to revamp the loyalty program. The new program should leverage modern technology, offer appealing rewards, utilize customer data effectively, and be supported by a robust marketing strategy. This will enhance customer engagement, improve retention, increase revenue, and strengthen the restaurant’s competitive position.
Wireframes
NEW + IMPROVED
Piada Rewards Program
Points Per $1
Instead of earning just 5 points per visit, you'll earn 10 points per $1 spent on every order placed in-store or online.
Climb the Tiers
Introducing a 3-tier system: Taster, Insider, and Expert. Each tier unlocks unique items in the points store.
Badges
Earn exclusive badges to collect in your wallet for ordering LTOs, completing challenges, or visiting certain locations.
